DIGITAL MARKETING : KEGIATAN PEMASARAN ATAU PROMOSI BRAND PRODUK MELALUI INTERNET ATAU MEDIA SOSIAL

The development of the current era produces increasingly sophisticated facilities with support information technology, which can be used as a medium in developing customer satisfaction-oriented business ventures. Technology not denied has brought many changes dynamics competition today. Starting from birth new competitors, product innovations, to presence various models. One form technology integration is marketing practices using digital strategies. This will an alternative for small and enterprises (SMEs) limited promotional budget. use social media such Facebook, Twitter, Instagram, websites are alternatives that create brand awareness, engagement, sales even loyalty. application-based strategies requires analysis internal external factors determine most effective strategy. appropriate. strategy essentially emphasizes communication increase satisfaction. Theoretically, only affect satisfaction, but also lead increased trust